Do you want to learn everything about SEO and ASO? Before I teach you how it works and how to do it, let’s first go over the definition of SEO and ASO.
What Is SEO?
SEO stands for search engine optimization. SEO is the process of taking steps to help a website or piece of content rank higher.
The key difference between SEO and paid advertising is that SEO involves “organic” ranking, which means you don’t pay to be in that space. To make it a bit simpler, search engine optimization means taking a piece of online content and optimizing it so search engines show it towards the top of the page when someone searches for something.
Look at it this way. they’re likely looking for a recipe, ingredients, and instructions on how to make it. If you wrote an article about making vegan lasagna, you’d want people to find your recipe. For anyone to find it, you need to rank above all the other websites with recipes for vegan lasagna. It’s not easy, but that’s what SEO marketing is all about.
Let’s break it down even further: The majority of online searches begin with a search engine.
To better understand how you can rank your content higher in the search engines, you need to first understand how search works.
The ultimate goal of this article is to help you understand the ins and outs of search so you can optimize your content to rank higher on Search Engine and get more eyeballs on your posts.
Core Elements of SEO: On-Page SEO and Off-Page SEO
When it comes to broader SEO, there are two equally important paths: on-page SEO and off-page SEO.
On-page SEO is about building content to improve your rankings. This comes down to incorporating keywords into your pages and content, writing high-quality content regularly, making sure your metatags and titles are keyword-rich and well-written, among other factors.
Off-page SEO is the optimization happening off of your website itself, such as earning backlinks. This part of the equation involves building relationships and creating content people want to share. Though it takes a lot of legwork, it’s integral to SEO success.
App Store Optimization (ASO) is known by a few names, including App Store Marketing and Mobile App SEO.
ASO is fundamentally about improving the visibility of your apps inside an app store search engine. By increasing impressions, you can support other goals such as traffic to your online app and downloads.
The focus of ASO is expert resource applications related to improving the ranking of mobile applications (apps) directly within app stores.
The goal of ASO is nearly always app downloads, but supplemental goals can include items such as:
Increased brand exposure.
Positive app reviews and ratings.
More frequent and increased volumes of app reviews.
Audience engagement.
Additional marketing channel diversification.
Are you considering how to justify an investment in ASO?
Well, you should know that app store users and app downloads are growing fast!
Since 2016 the number of mobile app downloads worldwide continues to grow:
140.68 billion in 2016.
192.45 billion in 2018.
204 billion in 2019.
218 billion in 2020.
Understanding App Store Optimization
If you are new to ASO, it may be a more familiar approach to your business’s online marketing than you initially thought.
There are quite a few overlaps in approach between traditional search engine optimization (SEO) and ASO – something we’ll cover in more detail in the next section.
When you think about it, this makes perfect sense.
App stores are, in effect, a closed site search engine, which in turn rely on:
Easy content (app content) discovery.
Indexation.